Are you aware of web design best practices of each page on your website? If not, it really is worth your time to familiarize yourself with them. Especially if you are in thinking about or in the middle of redesigning your website. Choosing what types of pages to include on your website is highly dependent on your business.

There’s no way we can give a one size fits all solution that will work for every business. But what we can do is provide an overview of web design best practices for the most common pages your website will likely need. In this post, we’ll show you how to approach creating each page to help you deliver value to your audience.

Homepage Best Practices

The homepage is the most important page on your website. This is the page most visitors that view your website will see when your site first loads. That means you need to make a bold first impression and draw them into your website. 88% of online consumers are less likely to return to a site after a bad experience.

Ensuring your following web design best practices is especially important for the home page. From here, you want them to stay on your website and explore other pages. Remember this: the longer they stay on your site, the more likely they are to become a customer.

Service Page Best Practices

An easy to understand service page is essential for converting a visitor into a marketing lead. If they’re viewing your service page, they are probably in the market for what you offer. To do this, your copy should be clear and concise. Emphasize the net benefits your customer will receive.

The best way to do this is to put yourself in their shoes and think what need/desire they are trying to fulfill. You will notice this becoming a theme throughout this post. The best way to create copy inline with web design best practices is to keep it focused on your audience.

About Page Best Practices

The About page is your chance to make a human connection with your audience. This is one of the core tenets of web design best practices. Be human, not robotic. Why? Done right, you can differentiate yourself amongst the local competition and gain peoples trust.

Today more than ever, people expect more than just your a product or service from your business. They want a company to have a compelling service and identify with their core values. They’re buying an idea, concept or lifestyle just as much as they're buying a good or service.

FAQ Page Best Practices

Creating a Frequently Asked Questions page is especially helpful if you are in a highly regulated or complex industry or if your customers just happen to have lots of common questions before making a purchase. A good FAQ page alleviates potential customers concerns and educates them about your business, industry, and offerings.

Process Page Best Practices

Creating a process page for your website is a good idea if you are a service business. This gives potential clients a good idea of what they can expect if they hire you.

Check out our web design process page here for a good example.

It follows all the core web design best practices outlined in this post. Namely, benefit-driven copy and clean design. After viewing this page, potential clients of ours will have much fewer questions about what it's like to hire and work with a web designer. Below is how to achieve the same outcome for your process page.

Testimonial Page Best Practices

Testimonials are very important for establishing social proof and increasing sales. Visitors on your website will expect you to say good things about your business. That’s a given. But if other people are saying good things? That changes things. 90% of respondents who recalled reading online reviews claimed that positive online reviews influenced buying decisions (Dimensional Research)

Contact Page Best Practices

The goal of a contact page is for a user to get in touch with your business. That means filling out a form or having them call or email you directly. That’s it. The last thing you want to do is make the page too busy. That will hurt conversion rates. Following the below to ensure your contact page is optimized with the end goal of converting in mind.

Writing the Website Copy for Each Page

Once you know what web pages your website will have, then you can start planning the copy and content that will fill them up. Great web design will draw your visitors in, but engaging copy and valuable content are what gets them to stay and convert into a sales lead. The design and copy of your website must complete each other in order to be truly effective. Because of that, we recommend waiting until you have sketched out the website wireframes before starting to brainstorm the copy.

By following this workflow, you can create a website that follows modern web design best practices. Rest assured, we will go over how to do just that in the next post of this blog series.

Bailey Canning is an advertising professional from New Jersey currently living in Boulder, Colorado. He started Inbound Web Development to work directly with businesses to create conversion focused websites & innovative digital marketing campaigns.