This week’s show has a bit of a different format as it’s just me! I discuss why podcasting is such a great opportunity for practically any type of business, how you can easily start one if you’re interested, and what my experience has been like so far. Hope you like it!

Topics discussed include:

  • Why Podcasting is a Great Marketing Opportunity for Many Businesses: Podcasts are a terrific way to connect with your audience and build trust. No matter what industry you’re in. People tend to listen to podcasts for a long time, so if you can attract some loyal listeners, after a while it will be like they practically know you. Imagine how easy it is to sell a product or service to them after that? Plus it’s super easy to start one. And while podcasting is very popular right now, there is actually way less competition in this space than in other marketing channels.
  • The Content Model Behind the Podcast: Consistently creating new content to promote a business can feel like a huge chore for many entrepreneurs and marketing teams. But it’s necessary for being able to drive new business growth online. A podcast helps you solve this problem because each episode can become several other different pieces of content. Plus it covers your bases by ending up in audio, video, and written formats.
  • Networking Benefits: This is one of the biggest benefits of podcasting that is not obvious to people from the outside. Basically, a podcast is the ultimate networking tool and by setting up a show it gives you a platform to connect with thought leaders in your industry. It helps you build relationships that wouldn’t have happened otherwise which can lead to new business opportunities.
  • My Experience Starting a Podcast So Far and How It Compares to What I thought: From a technical standpoint, setting up and producing a podcast isn’t that difficult. That might surprise some people. It’s definitely been a fun experience so far, and I talk about the unexpected benefits brought about by it.
Bailey Canning

Bailey Canning

Bailey Canning is a digital marketing consultant & web designer based in Northern New Jersey. Right out of college, he founded Inbound Web Development - a marketing-focused web development firm that helps small businesses generate leads and grow online. Feel free to reach out at bailey@inboundwebdevelopment.com to discuss a project, or be featured as a guest on the podcast Business Talks.

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