Today’s episode of Business Talks features Michael Novak – A former teacher of mine at Lakeland Regional High School and now the current Assistant Superintendent there. Novak joins the show to discuss the origin story behind the YouTube videos he’s been making since the Coronavirus pandemic began to keep students, parents, and faculty up to date. The videos have been a huge hit in the community, with Novak delivering important information about the school to parents and students in a thoughtful, entertaining, and highly engaging way.

Some of the things discussed in this episode include:

  • How Novak got the idea to start shooting YouTube videos, and what his process and motivations are for creating content
  • The biggest takeaways Novak has had from starting his YouTube channel and why he plans on continuing to make new videos
  • How the videos fit into the school’s larger marketing objectives and how Novak is trying to shift the way school’s have traditionally dealt with social media up until now

To keep up with Novak and Lakeland Regional High School, follow the below links.

Novak’s YouTube Channel




Bailey Canning

Bailey Canning

Bailey Canning is a digital marketing consultant & web designer based in Northern New Jersey. Right out of college, he founded Inbound Web Development - a marketing-focused web development firm that helps small businesses generate leads and grow online. Feel free to reach out at to discuss a project, or be featured as a guest on the podcast Business Talks.

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