After a short hiatus over the summer, the Business Talks podcast is back! 

In today’s episode, I am joined by Lolita Petrossov – The Founder & CEO of Evestar, a Miami-based eCommerce marketing agency that works with both small startups and multi-million-dollar brands to run and scale profitable eCommerce campaigns. 

Some of the Topics We Discussed Include: 

  • A review of the current eCommerce landscape and how things have changed so quickly over the past two years due to the Coronavirus pandemic 
  • How to launch a new eCommerce product and the process of going to market with it 
  • What an eCommerce paid traffic campaign looks like – typical budget levels, general ad strategy, how this differs from a regular paid traffic campaign, most effective platforms, what’s working now, etc. 
  • What paid traffic looks like for eCommerce marketers post IOS 14.5 and how Lolita’s team at Evestar is navigating these changes
  • Amazon’s role in the eCommerce marketplace, the emerging influence of Shopify, and how brands can decide which platform is best to support their marketing and product objectives
  • Lolita’s views on where she believes eCommerce will go from here and what marketers/business owners should keep in mind as they navigate the changes in the eCommerce landscape

You can learn more about Lolita and here agency by visiting their website at

Bailey Canning

Bailey Canning

Bailey Canning is a digital marketing consultant & web designer based in Northern New Jersey. Right out of college, he founded Inbound Web Development - a marketing-focused web development firm that helps small businesses generate leads and grow online. Feel free to reach out at to discuss a project, or be featured as a guest on the podcast Business Talks.

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