After a short hiatus over the summer, the Business Talks podcast is back! 

In today’s episode, I am joined by Lolita Petrossov – The Founder & CEO of Evestar, a Miami-based eCommerce marketing agency that works with both small startups and multi-million-dollar brands to run and scale profitable eCommerce campaigns. 

Some of the Topics We Discussed Include: 

  • A review of the current eCommerce landscape and how things have changed so quickly over the past two years due to the Coronavirus pandemic 
  • How to launch a new eCommerce product and the process of going to market with it 
  • What an eCommerce paid traffic campaign looks like – typical budget levels, general ad strategy, how this differs from a regular paid traffic campaign, most effective platforms, what’s working now, etc. 
  • What paid traffic looks like for eCommerce marketers post IOS 14.5 and how Lolita’s team at Evestar is navigating these changes
  • Amazon’s role in the eCommerce marketplace, the emerging influence of Shopify, and how brands can decide which platform is best to support their marketing and product objectives
  • Lolita’s views on where she believes eCommerce will go from here and what marketers/business owners should keep in mind as they navigate the changes in the eCommerce landscape

You can learn more about Lolita and here agency by visiting their website at https://evestar.com/

Bailey Canning

Bailey Canning

Bailey Canning is a digital marketing consultant & web designer based in Northern New Jersey. Right out of college, he founded Inbound Web Development - a marketing-focused web development firm that helps small businesses generate leads and grow online. Feel free to reach out at bailey@inboundwebdevelopment.com to discuss a project, or be featured as a guest on the podcast Business Talks.

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