Chris Mercer, co-founder of MeasurementMarketing.io, is a sought after measurement marketing expert and has been helping marketers, marketing teams, and agencies, plan out what’s important to measure in their marketing, build measurement systems, create actionable dashboard reports, and finally launch those reports to forecast and optimize their marketing results.
Some of The Topics Discussed Include:
- How Data Tracking & Analytics Are Changing In Marketing
- Why a Measurement Plan is Essential Today
- How To Create a Measurement Plan To Measure Your Marketing
- The Keys to Setting Up a Measurement Framework For Marketing Decision Making
- Google Analytics 4 vs Universal Analytics
Links & Resources
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