How We Rebuilt a Historic Architecture Firm's Website

Project Overview

LAN Associates is an award-winning, full-service architecture & engineering firm with a storied history. Since 1965, LAN has provided architecture, engineering, and surveying services across New Jersey, New York, Pennsylvania, and Connecticut. LAN Associates has established itself as a premier architecture firm with nearly 100 employees across five offices in the tri-state region.

To properly communicate LAN Associates' value to its prospective clients, its website needed to do its brand justice. That's what we aimed to help them accomplish in this project.

Project Type

Website Build

Industry

Architecture & Engineering

Client

LAN Associates

What We Did

Custom Website Design
Photo of architects
Marketing Challenge Icon

The
Challenge

When LAN Associates approached us to redesign their company website, we knew this would be a challenging yet exciting project. Their site was old and built on an outdated WordPress theme that made it very hard for their in-house marketing team to update the site to leverage it as a true marketing & sales tool. Further, the design and content were not compelling and did not reflect the true capabilities of the firm. Because of this, the website could not be an effective marketing asset for the company. It was time to rebuild it from the ground up. At Inbound Web Development, we welcome these types of challenges. Our team was thrilled at the opportunity to help LAN Associates build a beautiful new website that could be a true digital asset.

Marketing Strategy Icon

Our
Strategy

Working with LAN's talented in-house marketing team, we learned what makes the company unique. We then researched their local industry & competitors to understand what would be necessary to make this project successful. Afterwards, our team set clear goals/objectives for the project and summarized our findings & recommendations in a strategy presentation. Once approved, we got to work designing high-quality website mock-ups that allowed our clients to visualize the design of their new site. After getting approval on the design, we developed the website using a modern WordPress framework. Before wrapping up the project, we also provided hands-on training so our client could update and use the website as their #1 marketing tool going forward.

Professional Web Design

Clean Design That Leaves a Lasting Impression

This project featured an exciting design challenge. LAN Associates is a historic architecture firm that has been around for over 55 years. Because of the company's history, it was essential to convey an established look & feel.

However, because the architecture industry is so visual, we still needed to create an eye-catching design that would invite people to browse the site for a long time.

To solve this design puzzle, we utilized the excellent photography and video assets of their past projects. By featuring large images and high-def videos, the site's design makes a bold first impression. Yet, the rest of the site's design remained clean for an overall conventional look. This design direction allowed us to stay true to their brand and achieve a professional look perfect for a large corporate architecture firm.

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A 120+ Page Portfolio with Custom Filters

A Filterable Portfolio That Makes Projects Easy To Find

There's no doubt about it - an architecture firm's portfolio of past projects is going to be one of their most valuable content assets for signing new projects. To help LAN Associates leverage their past work to land new projects, we created an easy to navigate & filterable portfolio page.

The portfolio is able to be filtered by both the project type and the services LAN Associates provided on that specific project. This functionality allows prospective clients to quickly find projects in their industry where LAN provided the same services they are considering. The filtering functionality makes it extremely easy for them to find relevant examples of LAN's past work and see how they can help them.

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Service & Industry Pages

Dedicated Service & Market Pages For Making A Connection

In a competitive market like the tri-state area, you need to give yourself every advantage you can. As we reviewed other local architecture websites, we realized most were extremely short on engaging content that properly communicated their services and how they help prospective clients.

To take advantage of this opportunity, we created dedicated service & market pages that describe what LAN Associates does and how they help clients across several industries get the architectural & engineering services they need.

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SEO & Landing Page Templates

Custom Designed Page Templates For Future Flexibility

A vital component of this project was ensuring that the company's marketing team could quickly build out new website landing pages. To do so, we created several plug-and-play templates that allow LAN Associates to quickly & easily build out high-quality landing pages that perfectly match the rest of the website's design.

These landing page templates are perfect for building out local service pages to target SEO keywords and have the flexibility to be used for paid traffic campaigns. By easily building out landing pages (with no coding skills required), the marketing team can quickly create new website pages on the fly to promote new marketing initiatives.

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Design Previews

High-Quality Website Mock-Ups For Previewing The Design

Working with a large organization that featured several project stakeholders, we knew that there could be no "surprises" when it came to the new website's design. That's why we used a tool called Figma that allowed us to create high-quality mock-ups of the website to present our design ideas to our clients.

Using this website wireframing tool, we clearly showed the clients the design of their company's future website before any development work began. This tool allowed them to preview the designs as if they were a live website, giving them an unprecedented level of design detail before any development began.

This way, they would be able to see exactly what the website would look like before going online and be confident that it would help them achieve their marketing goals for the project.

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Hands-On Website Training

Customized Website Training Videos

We're not ones to leave our clients high and dry after a project. While we helped LAN Associates design & build their new website, their in-house marketing team would ultimately be in charge of the website once the project was finished.

For the project to truly pay off for the company, the marketing team needed to understand how to manage and update the website with new content to leverage it as a true digital marketing tool.

To ensure they had all the resources they needed to do this, we created what you could call a "user-manual" for the website. We recorded screen-recording tutorial videos to show our clients step-by-step exactly how to add content like case studies & blogs and make updates throughout the website. We also provided written documentation as needed so that our client's marketing team had all the tools they needed to be successful.

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We Can help You Create a Winning Digital Strategy

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