Smart Fleet's reached out to us because they knew the importance of having a great website but struggled to get results from their current one. Their initial site lacked great design and did not communicate the business's unique value proposition. And after years of having several different people taking turns managing the website, it had gone untouched for a long time. By the time we arrived on the scene, their WordPress website required heavy optimizations & updates just to get it back to baseline. Lastly, the site was running extremely slow and was being penalized by Google's newly released Core Web Vitals update. This algorithm update started placing site speed as an increasingly significant SEO ranking factor. Given the scope of issues, our team was excited by the opportunity to put together a lean strategy focusing on only the essentials to get the company's website into shape quickly.